In the recent past people have no other option for purchasing groceries than to head to local grocery stores. People used to carry big heavy bags and wait in long queue to buy their grocery products. But if we fast forward the time and talk about today, a consumer has shifted to online grocery stores in Singapore. There are so many options available online for grocery delivery Singapore. Internet or online shopping is increasing its popularity in a rapid pace across the world. Singapore is an urban and wealthy country with a population of 5.6 million. Internet retailing in Singapore is growing with forecast sales of US$1.1 billion in 2016 to US$2.3 billion in year 2020. Revenue in the Online Food Delivery segment amounts to US$161m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 17.4%, resulting in a market volume of US$358m by 2023. As per the survey we have found that people living in upper society and urban areas in Singapore choose online grocery shopping than their rural counterparts. Also, we have noticed that the maximum number of orders online grocery stores are getting is from the people of age group of 25-34 years which covers approximately 37% of total sales. Check the below analysis. Why People from urban Society is Buying Grocery Online? Urban Singaporeans often have time as they work till late and didn’t get much time to buy grocery from local shops. Therefore, the primary reason for people in Singapore to switch to online shopping is to save time. People can sit back at home and get their groceries deliver to their door. Secondly, Online Food Store Singapore have so much variety in stock that people get everything at single place, this saves them from hopping from one shop to another to search their grocery product. Another, important reason to shop online is quality products, Singaporeans living in urban society do not compromise on product quality therefore, they choose online stores for their grocery shopping. Online grocery stores follow certain procedures to deliver best to their customers. Each and every order has to go through a proper quality check before getting dispatched. Another key reason is on time delivery. As discuss that people in Singapore are workaholic and often have time. Thus, they can’t spend their whole day on grocery shopping or they can’t even wait for an entire day at home for grocery delivery. Online shopping helps them to cope up with this problem. Online grocery stores in Singapore allows their customers to choose 2 hours and 4 hours of time slots as per their need. This way people didn’t have to work at home for grocery delivery and they utilize the spare time in other work. This feature of on-time delivery has really helped people of urban society in Singapore. Discounts And Offers As we know that online grocery stores are helpful for urban Singaporeans but do these stores do anything for rural or middle class people to attract them towards online grocery shopping? The answer to this is a big yes. These online stores are offering their customers huge discounts and deals. People can avail these offers by applying coupon code and save a lot of money. Moreover, online grocery stores have a facility of free home delivery which makes people to enjoy shopping from home or work without any hassle or fuss.
After discussing the above points and checking the analysis reports I must say that, Online grocery store is the future of grocery shopping.
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January 2019
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